It has deep-rooted impact on making all stakeholders feel connected to your brand. Visual design is not just pretty pictures and slight logo variations. What Is the Impact of Your Visual Design? Visual design is crucial in delivering that Starbuck’s experience. Even a slight mishap in tone or a color code and the brand will feel just a little bit off. Your visual style needs to reflect the rest of your brand to avoid cognitive dissonance.įor example, Starbucks (like most brands big and small) has very detailed guidelines on how exactly their brand is going to be presented visually. It’s your logo, your colors, your fonts, and the images and videos you use. It’s the way everything you share looks and feels. Visual design in a company or brand context is a key part of your brand identity.
In this article, we will be discussing what visual design is, why it’s important for your company to keep consistent with the set design, and how you can make sure that your company’s visual identity is a success and used as intended.
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